Personalização no Contexto do Blended Learning: Revisão Sistemática da Literatura e Proposta de Implementação

Authors

  • Eduardo Henrique Celestino Faculdade de Economia, Administração, Contabilidade e Atuária - FEAUSP https://orcid.org/0000-0002-9696-0692
  • Adriana Backx Noronha Viana Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo

DOI:

https://doi.org/10.13058/raep.2025.v26n1.2493

Abstract

From the rise of information and communication technologies (ICTs) in the context of education, modalities such as e-learning (learning supported by ICTs) and blended learning (combination of classroom and online learning) emerge. In this scenario, there is a need to discuss the feasibility and implementation of personalized educational processes according to the needs and characteristics of students. Thus, the general objective of this work was to identify the steps that must be followed for the personalization of educational processes in the context of blended learning. For this to be possible, a systematic literature review was conducted and, based on the results obtained, a framework for personalizing education in virtual learning environments (VLEs) is proposed. The proposed structure consists of three modules in the VLE – concerning student, knowledge, and personalization –, expected to assist teachers and educational institutions in implementing this trend in virtual teaching.

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Author Biographies

Eduardo Henrique Celestino, Faculdade de Economia, Administração, Contabilidade e Atuária - FEAUSP

Bacharel em Administração pela Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo (FEAUSP) e mestrando em Administração pela mesma instituição na área de Métodos Quantitativos e Informática (MQI) tendo objeto de pesquisa o blended learning e suas formas de estruturação.

Adriana Backx Noronha Viana, Faculdade de Economia, Administração, Contabilidade e Atuária da Universidade de São Paulo

Associate Professor, Faculty of Economics, Administration and Accounting, University of São Paulo - FEA / USP. Graduated in Mathematics from the University of São Paulo (1991), Master's Degree in Computer Science and Computational Mathematics from the University of São Paulo (1995) and PhD in Electrical Engineering from the State University of Campinas (1999). Main area of work: Quantitative Methods Applied to the Decisional Process in Administration and Active Teaching-Learning Methodologies. He coordinated the project Integrated Method for Training and Teacher Training (Pro-Administration Project), with CAPES resources, together with the others instituicions in Brazil, from 2009 to 2014. She developed his postdoctoral degree at the Institute of Education of the University of Lisbon from September 2013 to July 2014. In the postdoctoral development, he was a Fellow of CAPES (Senior Internship) from September / 2013 to February / 2014 and was a FAPESP Fellow from March / 2014 to July / 2014.

Published

2025-08-25

How to Cite

Celestino, E. H., & Backx Noronha Viana, A. (2025). Personalização no Contexto do Blended Learning: Revisão Sistemática da Literatura e Proposta de Implementação. Administração: Ensino E Pesquisa, 26(1). https://doi.org/10.13058/raep.2025.v26n1.2493