CEO under dual challenge: economy crisis and tech innovation

Authors

DOI:

https://doi.org/10.13058/raep.2019.v20n1.1116

Keywords:

Strategy, Disruptive Innovation, Organizational Ambidexterity, Teaching Case, Translation and Localization

Abstract

This teaching case focuses on the challenges for the survival of the software localization company Ccaps Translation and Localization – localization of computer programs is to adapt them to different countries, languages, and cultures. The case was developed to target Business Administration and Production Engineering undergraduate or graduate students, particularly in the disciplines of strategy and innovation. The case allows students to apprehend the concepts of the Disruptive Innovation and the Organizational Ambidexterity theories. The former describes the impact and challenges that threaten Ccaps’ survival while the latter is a strategic tool to reach promising and viable alternatives to maintain the company healthy in the long run. The professor should guide the students through the critical analysis of Ccaps’ competitive environment and its current and future capabilities, exploring the inhibitor (problems and restrictions) as well as the enhancer (solutions and leverages) features.

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Author Biographies

Marco F. Simões-Coelho, Coppead - Universidade Federal do Rio de Janeiro, Rio de Janeiro, RJ

MBA em Administração pela Daniels College of Busines/University of Denver/EUA.

Áreas de interesse em pesquisa: Sustentabilidade; Negócios Internacionais; Legitimidade; Motivação..

Gisela Sender, Coppead - Universidade Federal do Rio de Janeiro, Rio de Janeiro, RJ

Mestre em Administração pela Coppead/UFRJ.

Áreas de interesse em pesquisa: Comportamento Organizacional; Gestão de Recursos Humanos; Estratégia.

Ronaldo Andrade Deccax, Coppead - Universidade Federal do Rio de Janeiro, Rio de Janeiro, RJ

Mestre em Administração pela Coppead/UFRJ.

Áreas de interesse em pesquisa: Finanças Comportamentais; Julgamento e Tomada de Decisão.

Victor Manoel Cunha de Almeida, Coppead - Universidade Federal do Rio de Janeiro, Rio de Janeiro, RJ

Doutor em Administração pela Coppead/UFRJ.

Áreas de interesse em pesquisa: Marketing.

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Published

2019-01-02

How to Cite

Simões-Coelho, M. F., Sender, G., Deccax, R. A., & Cunha de Almeida, V. M. (2019). CEO under dual challenge: economy crisis and tech innovation. Administração: Ensino E Pesquisa, 20(1), 184–210. https://doi.org/10.13058/raep.2019.v20n1.1116

Issue

Vol. 20 No. 1 (2019): January-April

Section

Teaching Cases

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