Business decision-making in Finance: epistemological and paradigmatic aspects

Authors

DOI:

https://doi.org/10.13058/raep.2020.v21n1.1368

Keywords:

Epistemology, Paradigm, Behavioral Finance, Corporate Finance, Financial Decision Making

Abstract

This teaching case provides the possibility for discussion on epistemological and paradigmatic issues in finance. It deals mainly with the cognitive, social, and emotional influences observed on the decision making of individuals - Behavioral Finance’s study field. This fictitious case exemplifies how a manager's beliefs, emotions, and feelings can influence his decisions and, consequently, impact his business’ performance. Initially, Mr. Batista's success story is presented and serves to elucidate what comes after that: a literature review involving financial decision making, issues for reflection, discussion, and concluding remarks. In submitting contemporary aspects of the paradigmatic debate on finance and providing enlightening ideas and theoretical basis for researchers, students and other individuals interested in academic research and practical issues in the area, this teaching case contributes to the critical sense formation and development of finance professionals, researchers, graduate students, and advanced undergraduate students.

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Author Biographies

Matheus da Costa Gomes, Universidade de São Paulo, Ribeirão Preto, SP

Mestre em Controladoria e Contabilidade - Universidade de São Paulo.

Mauricio Ribeiro do Valle, Universidade de São Paulo, Ribeirão Preto, SP

Livre docente da FEARP - Universidade de São Paulo.

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Published

2020-01-02

How to Cite

Gomes, M. da C., & Valle, M. R. do. (2020). Business decision-making in Finance: epistemological and paradigmatic aspects. Administração: Ensino E Pesquisa, 21(1), 92–113. https://doi.org/10.13058/raep.2020.v21n1.1368

Issue

Vol. 21 No. 1 (2020): January-April

Section

Teaching Cases

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