An Eye on the Fish and Another on the Cat: How the Fintechs Dispute Space with the Banks in Times of Low Interest

Abstract

This teaching case contextualizes the evolution and transformation of the Brazilian Financial System, with emphasis on the growth of the fintechs (technology-based financial companies)
and the rupture of the moment of “quiet” of the big banks. With the emergence of Fintechs, the market share of major banks is threatened. The purpose of this case is to discuss the competitive market strategies of banks and Fintechs in the face of possible future scenarios, in particular, to analyze fintech strategies with a focus on corporate political activities in the form of influencing government, regulation and the System National Bank to gain access to the market. The case also allows us to evaluate the integration of market and non-market strategies, acting in the face of common interest, between fintechs and large banks. This is a real case within the Brazilian context. It can be used in undergraduate and postgraduate courses in Administration, Accounting, Economics, and Management. It can also be used in complementary courses, short courses or executive education, in subjects such as Government Relations and Institutional Relations and Nonmarket Strategy.