INTERNET-BASED SURVEYS: OPPORTUNITIES AND CHALLENGES

Authors

  • Jorge Manoel Teixeira Carneiro Pontifícia Universidade Católica do Rio de Janeiro/IAG – Rio de Janeiro.
  • Luís Antônio da Rocha Dib Coppead/Universidade Federal – Rio de Janeiro/RJ

DOI:

https://doi.org/10.13058/raep.2011.v12n4.146

Keywords:

online research, web surveys, data collection

Abstract

This paper addresses the use of the Internet in surveys, including issues specific to the medium, as well as those common to other research mediums that feature specific characteristics when online. The paper begins with the presentation of four types of errors that are frequently found in surveys: coverage, sampling, non-response, and measurement errors. The specificities of the Internet – in terms of the causes and manifestations of these errors and ways of dealing with them – are discussed. The impact of the online questionnaire’s format on the quality of the answers is also addressed and ethical concerns, such as confidentiality and anonymity, are looked at. This paper can help Brazilian researchers to make the most of this new medium while avoiding its methodological pitfalls. Its main contribution lies in the fact that it consolidates several conceptual and practical recommendations that are otherwise only found scattered across multiple works or long texts.

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Author Biographies

Jorge Manoel Teixeira Carneiro, Pontifícia Universidade Católica do Rio de Janeiro/IAG – Rio de Janeiro.

Doutor em Administração de Empresas pela Coppead/UFRJ
Áreas de interesse em pesquisa: Estratégia de Empresas e Negócios Internacionais.

Luís Antônio da Rocha Dib, Coppead/Universidade Federal – Rio de Janeiro/RJ

Doutor em Administração de Empresas pela Coppead/UFRJ
Áreas de interesse em pesquisa: Negócios Internacionais e Estratégia de Empresas.

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Published

2011-12-31

How to Cite

Carneiro, J. M. T., & Dib, L. A. da R. (2011). INTERNET-BASED SURVEYS: OPPORTUNITIES AND CHALLENGES. Administração: Ensino E Pesquisa, 12(4), 641–670. https://doi.org/10.13058/raep.2011.v12n4.146

Issue

Vol. 12 No. 4 (2011): Outubro-Dezembro

Section

Articles

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