CORPORATE SOCIAL RESPONSIBILITY:WHAT DO UNDERGRADUATE BUSINESS ADMINISTRATION STUDENTS HAVE TO SAY?

Authors

  • Marcelo de Rezende Pinto Pontifícia Universidade Católica de Minas Gerais, Belo Horizonte/MG
  • Michele Cristina Duarte da Silva Pontifícia Universidade Católica de Minas Gerais, Belo Horizonte/MG
  • Rodrigo Cassimiro de Freitas Pontifícia Universidade Católica de Minas Gerais, Belo Horizonte/MG

DOI:

https://doi.org/10.13058/raep.2010.v11n1.150

Keywords:

social responsibility, Administration teaching, pedagogical project of the Administration course

Abstract

There is a growing interest nowadays in the subject of social responsibility in the corporate as well as in the academic environment. However, very few studies focus on the teaching of Social Responsibility in our country. Therefore, this article has the goal of stating and discussing how the students of private Administration Universities in our country understand the Social Responsibility concept. For this purpose, some qualitative research was conducted with 118 Administration students of a private Brazilian University. The students were asked to
write a small text answering the following question: What do you understand as corporate social responsibility? Using the Content Analysis Technique, it can be concluded that the students privilege only some aspects of what Social responsibility. Finally, some observations
are presented in order to promote a wide (re)discussion which aims at the development of a more socially responsible attitude in the administration students.

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Author Biographies

Marcelo de Rezende Pinto, Pontifícia Universidade Católica de Minas Gerais, Belo Horizonte/MG

Doutor em Administração pela Universidade Federal de Minas Gerais.  Áreas de interesse em pesquisa: Responsabilidade Social Empresarial, Marketing Social, Pesquisa do Consumidor

Michele Cristina Duarte da Silva, Pontifícia Universidade Católica de Minas Gerais, Belo Horizonte/MG

Graduada em Administração pela Pontifícia Universidade Católica de Minas Gerais. Áreas de interesse em pesquisa: Responsabilidade Social Empresarial

Rodrigo Cassimiro de Freitas, Pontifícia Universidade Católica de Minas Gerais, Belo Horizonte/MG

Graduado em Administração pela Pontifícia Universidade Católica de Minas Gerais Belo Horizonte/MG. Áreas de interesse em pesquisa: Responsabilidade Social Empresarial, Antropologia do Consumo

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Published

2010-03-31

How to Cite

Pinto, M. de R., Silva, M. C. D. da, & Freitas, R. C. de. (2010). CORPORATE SOCIAL RESPONSIBILITY:WHAT DO UNDERGRADUATE BUSINESS ADMINISTRATION STUDENTS HAVE TO SAY?. Administração: Ensino E Pesquisa, 11(1), 31–52. https://doi.org/10.13058/raep.2010.v11n1.150

Issue

Vol. 11 No. 1 (2010): Janeiro-Março

Section

Articles

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