THE INFLUENCE OF ENVIRONMENTAL ISSUE ON THE CUSTOMER OF PAPER AND CELLULOSE BUSINESS SECTOR PURCHASING DECISION

Authors

  • Darlan José Roman Universidade Federal de Santa Catarina, Florianópolis/SC
  • Eliane Salete Filippim Universidade do Oeste de Santa Catarina, Joaçaba/SC
  • Silvio Santos Júnior Universidade do Oeste de Santa Catarina, Joaçaba/SC

DOI:

https://doi.org/10.13058/raep.2010.v11n1.153

Keywords:

environmental issues, decision-making, green marketing, paper and cellulose.

Abstract

This article discusses the relevance of environmental issues in the process of decision-making of organizational purchases from the paper and cellulose sector. It discusses the relationship between environmental issues and purchase decisions. It starts with the presentation and discussion of the concept of decision-making. It discusses Green Marketing as an organizational strategy to inform the market about environmental initiatives of the organization. This concept has been used as part of some efforts to understand the place of environmental variables in organizational and social dynamics. From the list of companies provided by the Federation of Industries of different states of Brazil, information was collected from 36 purchasing companies from the paper and cellulose sector. The data collected and the subsequent analysis showed strong evidence that environmental issues do not seem to affect the preferences of institutional buyers in this sector when they decide to purchase the products. It also concludes that purchasers don’t have a satisfactory knowledge of actual environmental practices of the companies.

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Author Biographies

Darlan José Roman, Universidade Federal de Santa Catarina, Florianópolis/SC

Mestrando em Administração pela Universidade Federal de Santa Catarina Florianópolis/SC. Áreas de interesse em pesquisa: Administração da Produção, Estratégia e Competitividade Organizacional.

Eliane Salete Filippim, Universidade do Oeste de Santa Catarina, Joaçaba/SC

Doutorado em Engenharia de Produção e Sistemas pela Universidade Federal de Santa Catarina e Pós-doutorado em Administração Pública e Governo pela Fundação Getúlio Vargas - Escola de Administração de Empresas de São Paulo. Áreas de interesse em pesquisa: Administração Pública; Estratégia; Desenvolvimento

Silvio Santos Júnior, Universidade do Oeste de Santa Catarina, Joaçaba/SC

Mestre em Administração pela Universidade Federal do Rio Grande do Sul e Doutorando em Agronegócios pela mesma Universidade, Áreas de interesse em pesquisa: Estratégia e Gestão, Redes, Desenvolvimento

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Published

2010-03-31

How to Cite

Roman, D. J., Filippim, E. S., & Santos Júnior, S. (2010). THE INFLUENCE OF ENVIRONMENTAL ISSUE ON THE CUSTOMER OF PAPER AND CELLULOSE BUSINESS SECTOR PURCHASING DECISION. Administração: Ensino E Pesquisa, 11(1), 101–120. https://doi.org/10.13058/raep.2010.v11n1.153

Issue

Vol. 11 No. 1 (2010): Janeiro-Março

Section

Articles

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