COMPETITIVE CHARACTERISTICS OF POSTGRADUATE NON-DEGREE COURSES

Authors

  • Marcia Regina Santiago Scarpin Universidade Regional de Blumenau, Blumenau/SC
  • Maria José Carvalho de Souza Domingues Universidade Regional de Blumenau, Blumenau/SC
  • José Eduardo Scarpin Universidade Regional de Blumenau, Blumenau/SC

DOI:

https://doi.org/10.13058/raep.2011.v12n3.162

Keywords:

Higher Education Institute, characteristics, specialization

Abstract

Private HEI - Higher Education Institutes are subject to an increasingly competitive market. The search for strategies that add value to their products and services has likewise grown, leading them to seek information about the factors that attract students to their courses. This study aims to identify the factors involved in students’ choices of campus-based, postgraduate non-degree courses at the Universidade Regional de Blumenau, in the city of Blumenau. A survey was carried out for this purpose comprising quantitative research undertaken through questionnaires answered by a group of 174 students. The data was analyzed using multivariate multiple regression. The main characteristics taken into account by the students when choosing their courses related to safety, quality, the university’s concern with its students, the diploma’s perceived value in the labor market, employability, general personal reasons and the opinions that their family, friends and acquaintances have of the university.

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Author Biographies

Marcia Regina Santiago Scarpin, Universidade Regional de Blumenau, Blumenau/SC

Especialista em Processos pela UEL. Áreas de interesse em pesquisa: Inovação, Cultura e Ambiente Organizacional.

Maria José Carvalho de Souza Domingues, Universidade Regional de Blumenau, Blumenau/SC

Doutora em Gestão de IES pela UFSC. Áreas de interesse em pesquisa: Gestão de IES e Tics no Ensino Superior

José Eduardo Scarpin, Universidade Regional de Blumenau, Blumenau/SC

Doutor em Contabilidade e Controladoria pela FEA-USP. Áreas de interesse em pesquisa: Gestão Pública e Gestão de Custos

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Published

2011-09-30

How to Cite

Scarpin, M. R. S., Domingues, M. J. C. de S., & Scarpin, J. E. (2011). COMPETITIVE CHARACTERISTICS OF POSTGRADUATE NON-DEGREE COURSES. Administração: Ensino E Pesquisa, 12(3), 447–475. https://doi.org/10.13058/raep.2011.v12n3.162

Issue

Vol. 12 No. 3 (2011): Julho-Setembro

Section

Articles

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