The Business Case Roadmap - BCR: from the Idea to the Business Case

Authors

DOI:

https://doi.org/10.13058/raep.2020.v21n3.1794

Abstract

Critical Review.

VIEIRA, V. V.; SILVA, S. C. The Business Case Roadmap - BCR: from the Idea to the Business Case, Lisboa:
Conjuntura Actual Editora, 172p.

Downloads

Download data is not yet available.

Author Biography

Breno de Paula Andrade Cruz, Universidade Federal do Rio de Janeiro, Rio de Janeiro/RJ

PhD in Business Administration - FGV/EAESP

Published

2020-09-01

How to Cite

Cruz, B. de P. A. (2020). The Business Case Roadmap - BCR: from the Idea to the Business Case. Administração: Ensino E Pesquisa, 21(3), 479–487. https://doi.org/10.13058/raep.2020.v21n3.1794