Robotic Connection: A Startup que Democratizou a Robótica

Authors

  • Dionleno de Carvalho Pessoa Machado Universidade Federal do Delta do Parnaíba
  • Tauanny Pereira Vieira Universidade Federal do Delta do Parnaíba
  • Thamara Lopes de Matos Universidade Federal do Delta do Parnaíba
  • Samires Lima Souza Universidade Federal do Delta do Parnaíba
  • Celina Maria de Souza Olivindo Universidade Federal do Delta do Parnaíba

DOI:

https://doi.org/10.13058/raep.2023.v24n1.2341

Abstract

This teaching case presents the trajectory of a startup in the field of teaching robotics, which, through the perspective of the CEO and the founding partner, exposes the main difficulties that have arisen since the creation of the business. Its objectives are to provide a reflection on the importance of entrepreneurship; understand how the company fits into a business model with disruptive characteristics; and analyze what makes the company a creative economy. The application of the case is recommended for undergraduate and graduate courses, specifically in administration and related areas. It should be used as teaching material in disciplines that address content such as entrepreneurship, innovation, creative economy, disruptive economy or organizational practice. In a practical way, the case contributes to bring students closer to realities that happen within the organization. The story portrayed in this case addresses a real situation of creating a business and the problems they faced along the way.

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Published

2023-05-31

How to Cite

de Carvalho Pessoa Machado, D., Pereira Vieira, T., Lopes de Matos, T., Lima Souza, S., & de Souza Olivindo, C. M. (2023). Robotic Connection: A Startup que Democratizou a Robótica. Administração: Ensino E Pesquisa, 24(1). https://doi.org/10.13058/raep.2023.v24n1.2341

Issue

Vol. 24 No. 1 (2023): 1ªEdição RAEP

Section

Teaching Cases

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