Bull Terrier, Pitbull, Rottweiler e muito mais!

Authors

  • Wandick Leão Féres Centro Universitário FEI e Leão Consultoria: Gestão Estratégica de Serviços, São Paulo, SP. https://orcid.org/0000-0002-7473-4555

DOI:

https://doi.org/10.13058/raep.2025.v26n2.2622

Abstract

This teaching case explores the challenges of undertaking and managing operations in small businesses, narrating the history of Marconi Oliveira, founder of a hot-dog fast-food restaurant. Marconi, without a background in management, achieved success through instinctive decisions, proving that small businesses can be big businesses. However, technical knowledge is essential to implement strategic changes. The case is recommended for undergraduate and graduate courses in administration, especially as a main reading for subjects such as operations management and marketing. But it can also be used as complementary reading in subjects such as competitive strategy, fundamentals of entrepreneurship, financial accounting and systems dynamics.

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Author Biography

Wandick Leão Féres, Centro Universitário FEI e Leão Consultoria: Gestão Estratégica de Serviços, São Paulo, SP.

Mestre em Administração de Empresas. Como especialista em Gestão de Serviços, sua área de interesse em pesquisas inclui Estratégia de Operações, Inovação em serviços e sobretudo, Recuperação do serviço.

Published

2025-11-29

How to Cite

Leão Féres, W. (2025). Bull Terrier, Pitbull, Rottweiler e muito mais!. Administração: Ensino E Pesquisa, 26(2). https://doi.org/10.13058/raep.2025.v26n2.2622

Issue

Vol. 26 No. 2 (2025): RAEP - 2ª Edição

Section

Teaching Cases

License

Copyright (c) 2025 Wandick Leão Féres

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