PRODUCE OR PURCHASE, THAT IS THE QUESTION: THE DILEMMA OF VERTICALIZATION IN MANUFACTURING

Authors

  • Maicon Chemello Universidade de Caxias do Sul, Caxias do Sul, RS
  • Vilmar Antonio Gonçalves Tondolo Universidade de Caxias do Sul, Caxias do Sul, RS
  • Janielen Pissolatto Deliberal Faculdade de Administração da Associação Brasiliense de Educação (FABE), Marau, RS
  • Rosana da Rosa Portella Tondolo Faculdade Meridional (IMED), Passo Fundo, RS

DOI:

https://doi.org/10.13058/raep.2015.v16n4.386

Keywords:

Supply Chain Management, Decision Making, Verticalization

Abstract

Positivo Implementos Rodoviários is a road equipment company located in the city of São Cristóvão, near a major metal/mechanic cluster in southern Brazil. Márcio has been the company’s Head of Sales for some time and has noticed a drop in sales, in addition to a stream of complaints about quality and delivery delays. Márcio figured out that some critical production factors had a direct impact on the company’s sales department, since a part of the production process is outsourced. This is the context within which this case study proposes a reflection on the problems experienced by a road equipment company and its operations based on the vertical integration approach to its supply chain, with a focus on the question: produce or purchase? The case was developed for use in undergraduate management courses, such as in Operations Management, Materials Management and Business Logistics.

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Author Biographies

Maicon Chemello, Universidade de Caxias do Sul, Caxias do Sul, RS

Bacharel em Administração pela Universidade de Caxias do Sul. Áreas de interesse em pesquisa: Estratégia e Operações.

Vilmar Antonio Gonçalves Tondolo, Universidade de Caxias do Sul, Caxias do Sul, RS

Doutor em Administração pela Universidade do Vale do Rio dos Sinos. Áreas de interesse em pesquisa: Estratégia e Operações.

Janielen Pissolatto Deliberal, Faculdade de Administração da Associação Brasiliense de Educação (FABE), Marau, RS

Mestre em Administração pela Universidade de Caxias do Sul. Áreas de interesse em pesquisa: Estratégia e Operações.

Rosana da Rosa Portella Tondolo, Faculdade Meridional (IMED), Passo Fundo, RS

Doutor em Administração pela Universidade do Vale do Rio dos Sinos. Áreas de interesse em pesquisa: Estratégia e Estudos Organizacionais.

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Published

2015-12-31

How to Cite

Chemello, M., Tondolo, V. A. G., Deliberal, J. P., & Tondolo, R. da R. P. (2015). PRODUCE OR PURCHASE, THAT IS THE QUESTION: THE DILEMMA OF VERTICALIZATION IN MANUFACTURING. Administração: Ensino E Pesquisa, 16(4), 817–844. https://doi.org/10.13058/raep.2015.v16n4.386

Issue

Vol. 16 No. 4 (2015): Outubro-Dezembro

Section

Teaching Cases

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