Business ethics and employees’ behavior in the digital age

Authors

DOI:

https://doi.org/10.13058/raep.2017.v18n1.483

Keywords:

Ethics, Business ethics, Employees, Digital age

Abstract

This teaching case presents the history of a family metallurgy business in the industrial valves sector, the formation of its corporate structure and trajectory over 48 years of operations. The company is reported as ACDC, fictitious name. This is a true case, and the privacy of those involved has been preserved. This research addresses the progress of an employee of the company, discussing his evolution in the career from being office assistant to industrial manager of the company and considering that his trajectory resulted from the development of personal skills and his commitment to achieve business results ethically. The purpose of the case is to surface the discussion about the challenges that companies face to maintain the ethical behavior of employees, especially those in the sales area, while they endeavor to obtain high market and financial performance.

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Author Biographies

Jussara da Silva Teixeira Cucato, Universidade Nove de Julho, São Paulo, SP

Mestre em Administração pela UNINOVE.

Áreas de interesse em pesquisa: Marketing, ética e comportamento do consumidor.

André Torres Urdan, Universidade Nove de Julho, São Paulo, SP

Doutor em Administração pela FEA-USP.

Áreas de interesse em pesquisa: Marketing, ética e novos produtos.

Cláudia Terezinha Kniess, Universidade Nove de Julho, São Paulo, SP

Doutora em Ciência e Engenharia de Materiais pela UFSC.

Áreas de interesse em pesquisa: Inovação, Sustentabilidade e Gestão de Projetos.

Edmilson de Oliveira Lima, Universidade Nove de Julho, São Paulo, SP

Doutor em Administração pela HEC-Canadá.

Áreas de interesse em pesquisa: Gestão de pequenas organizações, empreendedorismo e gestão estratégica.

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Published

2017-01-01

How to Cite

Cucato, J. da S. T., Urdan, A. T., Kniess, C. T., & Lima, E. de O. (2017). Business ethics and employees’ behavior in the digital age. Administração: Ensino E Pesquisa, 18(1), 105–123. https://doi.org/10.13058/raep.2017.v18n1.483

Issue

Vol. 18 No. 1 (2017): January-April

Section

Teaching Cases

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