THE IMPORTANCE OF THE BUSINESS ADMINISTRATION DEGREE COURSE FOR YOUNG WORKING STUDENTS

Authors

  • Marcelo de Rezende Pinto Pontifícia Universidade Católica de Minas Gerais, Belo Horizonte/MG
  • Paula Karina Salume Pontifícia Universidade Católica de Minas GeraisBelo Horizonte/MG

DOI:

https://doi.org/10.13058/raep.2013.v14n3.59

Keywords:

Business Administration course, symbolic consumption, meanings of the course

Abstract

This study aims to investigate how Business Administration students attribute meanings to their course through the various daily activities relating to their interaction with their HEI (Higher Education Institution), as well as the social relationships built and articulated through such interaction. The interpretivism-focused fieldwork was conducted using a combination of grounded theory and an ethnographic approach, while the sample group comprised young, working students from the Business Administration degree course of a private Brazilian university. The results show that young students give meaning to the experiences built up from their interaction with the HEI, their colleagues and fellow students, family members and other actors within a large circle of social interaction and socializing. Thus, consuming the experiences of educational services can be regarded as an important mechanism of social reproduction, as well as a phenomenon that can lead to the construction of identities in contemporary society.

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Author Biographies

Marcelo de Rezende Pinto, Pontifícia Universidade Católica de Minas Gerais, Belo Horizonte/MG

Doutor em Administração pela UFMG. Áreas de interesse em pesquisa: Consumo, Pesquisa do Consumidor e Consumer Culture Theory

Paula Karina Salume, Pontifícia Universidade Católica de Minas GeraisBelo Horizonte/MG

Mestre em Administração pela PUC Minas.  Áreas de interesse em pesquisa: Consumo e Arranjos Produtivos

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Published

2013-09-30

How to Cite

Pinto, M. de R., & Salume, P. K. (2013). THE IMPORTANCE OF THE BUSINESS ADMINISTRATION DEGREE COURSE FOR YOUNG WORKING STUDENTS. Administração: Ensino E Pesquisa, 14(3), 485–517. https://doi.org/10.13058/raep.2013.v14n3.59

Issue

Vol. 14 No. 3 (2013): Julho-Setembro

Section

Articles

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