ENTERPRISE SIMULATION EVALUATION: A STUDY IN THE AUTONOMOUS UNIVERSITY OF LISBON
DOI:
https://doi.org/10.13058/raep.2013.v14n3.61Keywords:
business games, simulations, teaching and learningAbstract
Researchers’ in reviewing teaching and learning processes in order to contribute to the practice of management education and management development has increased considerably (tapscott, 1997). So, seeking to enrich the Business Administration education, the authors of this study developed a Business Game. This paper therefore aims to evaluate the game and its method of application based on three aspects: (1) the operational functioning of the Game, (2) business games learning technique, and (3) student learning. The quasi experiment method, with the application of tests before and after, was employed, as were questionnaires, for the participating students. The Business Game was applied to two undergraduate Business Administration classes at the Autonomous University of Lisbon. The results showed that participation in the game led to an increase of the students’ theoretical foundations. Winning, however, is not a relevant factor when correlated to learning. Furthermore, the method proved to be motivating and stimulating, but the functioning of the game presented some weaknesses. Finally, suggestions were pointed out, related to the interface model, aimed at improving the game in order to build a tool that helps in the teaching and learning of Business Administration.Downloads
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