METHODOLOGICAL PRACTICES IN BUSINESS ADMINISTRATION: THE USE OF Q-METHODOLOGY AS A METHOD OF DIAGNOSING ORGANIZATIONAL CULTURE

Authors

  • Patrícia Amélia Tomei Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro/RJ
  • Giuseppe Maria Russo Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro/RJ

DOI:

https://doi.org/10.13058/raep.2013.v14n1.71

Keywords:

organizational culture, organizational values, Q-methodology, Q-sort, merger and acquisition

Abstract

The search for organizational culture diagnostic methods has been intense in recent years, since this information has become increasingly important in defining change strategies. A variety of qualitative and quantitative methodologies can be found from the extensive organizational literature available; however, the Q-methodology (Brown, 1986) has been neglected. Thus the purpose of this paper: to apply Q-Methodology as an instrument in the analysis of the organizational hierarchy of values that serve as the framework for organizational culture. This research, based on a case study of a merger between two multinational companies, considered the difference between the legacy of the organizations’ cultures and their integration difficulties. It was concluded that the Q-methodology provided an opportunity to systematically investigate the subjectivity of the organizational culture of the companies analyzed, and that the flexibility of using it in depth for small samples can help in exploratory research with minimal interference from the researcher.

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Author Biographies

Patrícia Amélia Tomei, Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro/RJ

Doutora em Administração pela USP.  Áreas de interesse em pesquisa: Comportamento organizacional, Cultura, Poder e Mudança organizacional

Giuseppe Maria Russo, Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro/RJ

Doutor em Administração pela Puc/RJ. Áreas de interesse em pesquisa: Cultura Organizacional e Remuneração

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Published

2013-03-31

How to Cite

Tomei, P. A., & Russo, G. M. (2013). METHODOLOGICAL PRACTICES IN BUSINESS ADMINISTRATION: THE USE OF Q-METHODOLOGY AS A METHOD OF DIAGNOSING ORGANIZATIONAL CULTURE. Administração: Ensino E Pesquisa, 14(1), 9–37. https://doi.org/10.13058/raep.2013.v14n1.71

Issue

Vol. 14 No. 1 (2013): Janeiro-Março

Section

Articles

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