SUSTAINABLE PRACTICES IN HIGHER EDUCATION INSTITUTIONS: A PROPOSED TAXONOMY BASED ON MANAGEMENT STUDENTS’ ENVIRONMENTAL PERCEPTION

Authors

  • Wagner Junior-Ladeira Universidade do Vale do Rio dos Sinos, São Leopoldo/RS.
  • Fernando de Oliveira Santini Faculdade Serviço Nacional de Aprendizagem Comercial do Rio Grande do Sul – SENAC/RS, Porto Alegre/RS.
  • Clecio Falcão Araujo Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre/RS.

DOI:

https://doi.org/10.13058/raep.2012.v13n4.80

Keywords:

sustainability initiatives, environmental awareness, higher wducation institution.

Abstract

In many Higher Education Institutions (hei), environmental initiatives are being consolidated into institutional strategies. However, business and management literature still lacks a clear understanding about the possible effects of such programs for raising sustainability awareness among students in the area of management. In this sense, the present paper aims to
analyze how the environmental sustainability practices developed by the hei's are perceived by management students. For this purpose, the behavior of 755 students from four heis, all of which have had sustainability programs in place for at least five years, was studied. After analyzing the results, a taxonomy contributing an empirical categorization directly related
the students’ environmental awareness and understanding of the heis sustainability initiatives was created. In addition to generating three clusters showing distinct behaviors (lack of perception of sustainability initiatives; sustainability initiatives are restricted to marketing actions; creation and dissemination of sustainability practices as a major strategy), this taxonomy also helped to understand how management students perceive the sustainability programs developed by the heis.

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Author Biographies

Wagner Junior-Ladeira, Universidade do Vale do Rio dos Sinos, São Leopoldo/RS.

Doutor em Administração pela UFRGS
Áreas de interesse em pesquisa: Pesquisa Quantitativa, Gestão Estratégica, Marketing, Comportamento do Consumidor e Gestão da Tecnologia e Produção.

Fernando de Oliveira Santini, Faculdade Serviço Nacional de Aprendizagem Comercial do Rio Grande do Sul – SENAC/RS, Porto Alegre/RS.

Doutorando em Marketing pela PUC/RS
Áreas de interesse em pesquisa: Comportamento do Consumidor, Pesquisa de Mercado, Gestão e Estratégia.

Clecio Falcão Araujo, Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre/RS.

Mestrando em Marketing pela PUC/RS,
Áreas de interesse em pesquisa: Internacionalização, Inovação em Marketing, Pesquisa
Quantitativa, Validação de Instrumento e Pesquisa em Marketing

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Published

2012-12-31

How to Cite

Junior-Ladeira, W., Santini, F. de O., & Araujo, C. F. (2012). SUSTAINABLE PRACTICES IN HIGHER EDUCATION INSTITUTIONS: A PROPOSED TAXONOMY BASED ON MANAGEMENT STUDENTS’ ENVIRONMENTAL PERCEPTION. Administração: Ensino E Pesquisa, 13(4), 735–761. https://doi.org/10.13058/raep.2012.v13n4.80

Issue

Vol. 13 No. 4 (2012): Outubro-Dezembro

Section

Articles

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