IMPLICATIONS OF THE BASIC VALUES OF STUDENTS IN HIGHER EDUCATION ADMINISTRATION: A STUDY IN TWO UNDERGRADUATE COURSES IN BUSINESS ADMINISTRATION IN SÃO PAULO

Abstract

This study aims to identify the hierarchy of Business Administration students’ basic values in two universities. Schwartz’ Theory of Core Values was used as a basis for this investigation. The methodology comprised exploratory descriptive and quantitative research with the
application of a Portrait Value Questionnaire (PVQ), with a final sample comprising 208 valid cases. The results show a bias for the Universalism motivational type, demonstrating a concern with understanding and appreciating the workings of things and adhering to a practice of general tolerance and protection; followed by the Power motivational type, characterized by a preoccupation with social status and a desire to succeed in life. The comparative analysis showed that while students of the University A are more concerned with social and professional status, students at University B prize fun, pleasure and curiosity more, although they also appreciate security. The findings of this study can contribute to more accurate targeting for educational forms. Some individuals need to be stimulated with pleasure in the areas of challenges and learning within an environment that encourages social interaction, whilst for others, opportunities should be offered that provide them with concrete routes to professional development.