MIXED APPROACHES IN ADMINISTRATION RESEARCH: A BIBLIOMETRIC ANALYSIS OF THE USE OF MULTIMETHODS IN BRAZIL

Authors

  • Patricia Liebesny Broilo Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre/RS
  • Renata Gonçalves Santos Silva Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre/RS
  • Ricardo Saraiva Frio Universidade Federal de Rio Grande, Rio Grande/RS
  • Pelayo Munhoz Olea Universidade de Caxias do Sul, Caxias do Sul/RS
  • Cristine Hermann Nodari Universidade Potiguar, Natal/RN

DOI:

https://doi.org/10.13058/raep.2015.v16n1.199

Keywords:

Mixed Approaches, Research in Administration, Bibliometric Analysis

Abstract

Aiming to contribute to the discussions regarding the joint use of qualitative and quantitative methods in Administration research, this paper presents a bibliometric analysis of studies published in Revista de Administração de Empresas (RAE) by the Fundação Getúlio Vargas, Revista de Administração Contemporânea (RAC) and Revista de Administração da Universidade de São Paulo (RAUSP), from 2010 to 2014, measuring how often mixed approaches were used and how they are characterized in studies that have been published in Brazil within this field. Results show that the use of mixed approaches is still low compared to the isolated use of qualitative and quantitative methodologies, denoting a dichotomic view involving the positivist and interpretativist paradigms in the research practice on the discipline. It concludes with suggestions for future studies, such as identifying researchers’ reasons for using, or not, mixed approaches and the respective difficulties, in order to further the debate on the research methods employed in the science of Administration.

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Author Biographies

Patricia Liebesny Broilo, Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre/RS

Doutoranda em Administração pela PUC/RS.

Áreas de interesse em pesquisa: Marketing e Comportamento do Consumidor.

Renata Gonçalves Santos Silva, Pontifícia Universidade Católica do Rio Grande do Sul, Porto Alegre/RS

Doutoranda em Administração pela PUC/RS.

Áreas de interesse em pesquisa: Marketing e Comportamento do Consumidor.

Ricardo Saraiva Frio, Universidade Federal de Rio Grande, Rio Grande/RS

Mestre em Administração pela PUC/RS.

Áreas de interesse em pesquisa: Lógica de Serviço Dominante, Cocriação de Valor, Responsabilidade Social Corporativa, Marketing Estratégico e Sustentabilidade.

Pelayo Munhoz Olea, Universidade de Caxias do Sul, Caxias do Sul/RS

Doutor em Administração pela Universitat Politècnica de Catalunya.

Áreas de interesse em pesquisa: Inovação, Gestão Ambiental e Métodos de Pesquisa em Administração.

Cristine Hermann Nodari, Universidade Potiguar, Natal/RN

Doutora em Administração pela PUC/RS e UCS.

Áreas de interesse em pesquisa: Inovação e Empreendedorismo.

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Published

2015-03-31

How to Cite

Broilo, P. L., Silva, R. G. S., Frio, R. S., Olea, P. M., & Nodari, C. H. (2015). MIXED APPROACHES IN ADMINISTRATION RESEARCH: A BIBLIOMETRIC ANALYSIS OF THE USE OF MULTIMETHODS IN BRAZIL. Administração: Ensino E Pesquisa, 16(1), 9–39. https://doi.org/10.13058/raep.2015.v16n1.199

Issue

Vol. 16 No. 1 (2015): Janeiro-Março

Section

Articles

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