Profissionalidade e os Fatores Didáticos Contribuintes ao Desempenho Docente em Marketing

Abstract

The purpose of this research is to amplify and organize knowledge about didactic factors that contribute to teaching performance in lato sensu Marketing graduate courses. From a scientific perspective, the study advances in the construction of knowledge about the contributing factors for postgraduate teaching performance. From the managerial, contributes to the formation of better teachers, through reflection on their training in a broad way. From the social, studies that aim education improvements may result in a better use of investments in Education and citizen formation. A multiple case study focusing on reference teacher as the subject of the research using different source of evidence as secondary data analysis and in-depth interview. Our results suggest that teaching performance is the result of teaching practice, influenced by the permanent didactic training of a professional teacher, focused on student learning, and willing to learn new ways to help students learn constantly. Besides didactic factors, other factors influence teaching practice, such as technical factors and personal factors. We also highlight the importance of understanding the teacher in its completeness: as a human being who integrates his/her professionalism with his/her personal experiences.