Tech-Driven Learning in Business Management
Generation Z's Innovative Educational App Proposal
DOI:
https://doi.org/10.13058/raep.2024.v25n2.2486Abstract
This study aims to observe and describe the teaching and learning processes of 103 Generation Z students as they independently create an educational app for the Business Management course. The students' construction process of the app was supervised by the professor in three stages, spanning three months. This study holds significant social importance when considering the teaching and learning processes of society in a post-COVID-19 digital era, where individuals are utilizing technological platforms to communicate, learn, and work. This study marks the first research endeavor focusing on the learning process through a Business Management app constructed by Generation Z students. Nevertheless, it is believed that the teaching staff needs to adapt the teaching methodologies used in the classroom to the knowledge and daily lives of Generation Z students, enabling them to utilize technological resources to interpret, analyze, and propose solutions for the current market.
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Copyright (c) 2024 Sérgio Adriany Santos Moreira
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