CONTENT ANALYSIS, DISCOURSE ANALYSIS, AND CONVERSATION ANALYSIS: PRELIMINARY STUDY ON CONCEPTUAL AND THEORETICAL METHODOLOGICAL DIFFERENCES

Authors

  • Anderson Tiago Peixoto Gonçalves Programa de Pós-Graduação em Administração, Universidade Federal do Rio Grande do Norte, Natal, RN

DOI:

https://doi.org/10.13058/raep.2016.v17n2.323

Keywords:

Qualitative Research, Models of Interpretation of Texts, Content Analysis, Discourse Analysis, Conversation Analysis

Abstract

This theoretical essay aims to reflect on three models of text interpretation used in qualitative research, which is often confused in its concepts and methodologies (Content Analysis, Discourse Analysis, and Conversation Analysis). After the presentation of the concepts, the essay proposes a preliminary discussion on conceptual and theoretical methodological differences perceived between them. A review of the literature was performed to support the conceptual and theoretical methodological discussion. It could be verified that the models have differences related to the type of strategy used in the treatment of texts, the type of approach, and the appropriate theoretical position.

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Author Biography

Anderson Tiago Peixoto Gonçalves, Programa de Pós-Graduação em Administração, Universidade Federal do Rio Grande do Norte, Natal, RN

Doutorando do Programa de Pós-Graduação em Administração da Universidade Federal do Rio Grande do Norte. Mestre em Engenharia de Produção pela UFPB. Áreas de interesse em pesquisa: Logística Empresarial, Administração da Produção e Estratégia.

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Published

2016-08-31

How to Cite

Gonçalves, A. T. P. (2016). CONTENT ANALYSIS, DISCOURSE ANALYSIS, AND CONVERSATION ANALYSIS: PRELIMINARY STUDY ON CONCEPTUAL AND THEORETICAL METHODOLOGICAL DIFFERENCES. Administração: Ensino E Pesquisa, 17(2), 275–300. https://doi.org/10.13058/raep.2016.v17n2.323

Issue

Vol. 17 No. 2 (2016): Maio-Agosto

Section

Articles

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