The Case Method: "I’m not sure ..." Faci ng Barriers to Implementi ng the Method

Authors

  • Roberta Dias Campos Universidade Federal do Rio de Janeiro – Instituto COPPEAD de Administração, Rio de Janeiro/RJ
  • Victor Manoel Cunha de Almeida Universidade Federal do Rio de Janeiro – Instituto COPPEAD de Administração, Rio de Janeiro/RJ

DOI:

https://doi.org/10.13058/raep.2014.v15n1.42

Keywords:

teaching case, case method, didactics, graduate course, active teaching method

Abstract

This teaching case was designed to enable discussion on the pros and cons of adopting student-centered methods of teaching, with particular emphasis on the case method. The target audience comprises teachers undertaking Master’s or doctoral degrees in teaching methodology and higher education didactics, as well as training and development
extension courses for teachers. It presents the dilemma experienced by Cosmo, a young professor recently hired by the iesg (Institute of Higher Education in Management), who wishes to adopt the case method as a teaching practice within an institutional setting and with distinct and heterogeneous didactic experiences. It also presents the views of different stakeholders in the institution, discussing the challenge to accommodate its teaching strategy with its professionals’ individual and cultural daily practice. The case intends to foster reflection on the barriers and actions required for institutional case method adoption, seen from three of the organization’s levels: the faculty, the student body and the institutional structure as a whole.

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Author Biography

Victor Manoel Cunha de Almeida, Universidade Federal do Rio de Janeiro – Instituto COPPEAD de Administração, Rio de Janeiro/RJ

Doutor em Administração pelo COPPEAD/UFRJ. Áreas de interesse em pesquisa: Marketing, Comportamento do Consumidor e Método do Caso

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Published

2014-03-31

How to Cite

Campos, R. D., & Almeida, V. M. C. de. (2014). The Case Method: "I’m not sure ." Faci ng Barriers to Implementi ng the Method. Administração: Ensino E Pesquisa, 15(1), 43–72. https://doi.org/10.13058/raep.2014.v15n1.42

Issue

Vol. 15 No. 1 (2014): Janeiro-Março

Section

Articles

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