UNDERGRADUATE STUDENTS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY IN ADMINISTRATION COURSES

Authors

  • Jonathan Pereira dos Santos Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro/RJ
  • Renata Céli Moreira da Silva Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro/RJ

DOI:

https://doi.org/10.13058/raep.2013.v14n2.69

Keywords:

Corporate Social Responsibility, Education, Business Administration

Abstract

The Corporate Social Responsibility (csr) topic has aroused the interest of the media and of academics around the world. However, administration schools still lack classes that teach the subject. Since these students will be the next corporate managers, a deep study of this teaching issue should be better investigated. This study investigated undergraduate administration students’ perception of how csr is taught, using in depth interviews with thirteen students from two universities in Rio de Janeiro. It was found that the students believe they know what csr means, but their definitions of it were very superficial. The results of this study also show that many students feel that this issue should receive better, more prominent coverage at universities, especially as regards its practice. However, one of the surveyed universities has recently changed its curriculum to include an obligatory class on csr.

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Author Biographies

Jonathan Pereira dos Santos, Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro/RJ

Bacharel em Adminisração pela PUC-Rio. Áreas de interesse em pesquisa: Relações Humanas

Renata Céli Moreira da Silva, Pontifícia Universidade Católica do Rio de Janeiro, Rio de Janeiro/RJ

Mestre em Administração pela PUC-Rio, Áreas de interesse em pesquisa: Marketing, Comportamento do Consumidor e Ensino em Administração

Published

2013-06-30

How to Cite

Santos, J. P. dos, & Silva, R. C. M. da. (2013). UNDERGRADUATE STUDENTS’ PERCEPTION OF CORPORATE SOCIAL RESPONSIBILITY IN ADMINISTRATION COURSES. Administração: Ensino E Pesquisa, 14(2), 377–401. https://doi.org/10.13058/raep.2013.v14n2.69