How Learning Can be Effective using the Multidimensional Teaching Technique in Business Administration?

Abstract

The aim of this paper is to evaluate learning using a new active methodology option: the Multidimensional Teaching Technique (MTT). It is based on the perception of students who attended the Technological Entrepreneurship course as part of their Business Administration degree at the Federal University of Itajubá, from 2012 to 2016. To that end, a case study was developed using data collected from primary sources through documents and questionnaires. The documents are composed of final reports delivered by these students and self-administered electronic questionnaires addressed to students who had already taken the course. Data analysis was performed using frequency content analysis for the documents and multivariate analysis for the questionnaires, with cluster analysis, the ANOVA test and discriminant analysis. Among the results, three groups were evidenced in the cluster analysis and named: Supporters, Indifferent and Rejecters of the teaching technique. The analysis singled out the most relevant results as: learning about angel investors, in the technical dimension; while for the individual dimension, it was developing their networks and improving their communication skills. The most relevant result for the participating companies was the mentoring provided by angel investors, which was perceived in the society dimension. Finally, it was shown that 91% of the sample agrees wholly or partially that MTT is an alternative to the teaching-learning process in Business Administration.