DECISIONS AND ACTIONS RELATED TO ENTREPRENEURSHIP AND INNOVATION: THE SCHULER FOOTWEAR CHALLENGE

Authors

  • Eliana Andréa Severo Universidade de Caxias do Sul, Caxias do Sul/RS
  • Marcia Rohr da Cruz Universidade de Caxias do Sul, Caxias do Sul/RS
  • Pelayo Munhoz Olea Universidade de Caxias do Sul, Caxias do Sul/RS
  • Eric Dorion Universidade de Caxias do Sul, Caxias do Sul/RS
  • Julio Cesar Ferro de Guimarães Universidade de Caxias do Sul, Caxias do Sul/RS

DOI:

https://doi.org/10.13058/raep.2012.v13n2.96

Keywords:

footwear industry, entrepreneurship, innovation

Abstract

In 1993, the Valley do Rio dos Sinos manufacturing park located in Rio Grande do Sul had about 1,950 footwear companies accounting for approximately 129,000 jobs and responsible for exporting around 201 million pairs of shoes. However, from 1994, significant changes took place in the competitive environment of these Brazilian footwear companies. The Valley do Rio dos Sinos footwear industries felt the impacts of this new competitive environment in different ways and subsequently adopted new technological and restructuring strategies. The main objective was to reduce production costs in order to remain competitive in price. The aim of this case study is to propose thoughts on the decisions and actions associated with entrepreneurship and innovation in the context of the footwear industry. This case seeks to raise a discussion and suggest the impact that arises from the strategic decisions made and to understand these increasingly competitive changing markets in a global scenario. It is recommended for use in undergraduate business administration courses, for the disciplines of organizational theories, business planning and guidelines, new business administration, international insertion strategy and competitive intelligence.

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Author Biographies

Eliana Andréa Severo, Universidade de Caxias do Sul, Caxias do Sul/RS

Mestre em Administração pela UCS. Áreas de interesse em pesquisa: Inovação e Sustentabilidade Ambiental

Marcia Rohr da Cruz, Universidade de Caxias do Sul, Caxias do Sul/RS

Mestre em Administração pela UCS. Áreas de interesse em pesquisa: Inovação e Gestão da Produção

Pelayo Munhoz Olea, Universidade de Caxias do Sul, Caxias do Sul/RS

Doutor em Administração e Direção de Empresas pela Politècnica de Catalunya, ETSEIB/UPC, Espanha. Áreas de interesse em pesquisa: Inovação e Competividade

Eric Dorion, Universidade de Caxias do Sul, Caxias do Sul/RS

Doutor em Administração pela Université de Sherbrooke, Canadá. Áreas de interesse em pesquisa: Inovação e Competividade

Julio Cesar Ferro de Guimarães, Universidade de Caxias do Sul, Caxias do Sul/RS

Mestre em Engenharia da Produção pela UFRGS. Áreas de interesse em pesquisa: Inovação e Competividade

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Published

2012-06-30

How to Cite

Severo, E. A., Cruz, M. R. da, Olea, P. M., Dorion, E., & Guimarães, J. C. F. de. (2012). DECISIONS AND ACTIONS RELATED TO ENTREPRENEURSHIP AND INNOVATION: THE SCHULER FOOTWEAR CHALLENGE. Administração: Ensino E Pesquisa, 13(2), 387–411. https://doi.org/10.13058/raep.2012.v13n2.96

Issue

Vol. 13 No. 2 (2012): Abril-Junho

Section

Teaching Cases

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