Vol. 15 No. 1 (2014): Janeiro-Março

Published: 2014-03-31

Articles

  • CLASSROOMS AND COMPANIES: AN ANALYSIS OF TEACHING CASE PRODUCTI ON AND USE IN BUSINESS ADMINISTRATI ON COURSES

    Cléria Donizete da Silva Lourenço, Thaisa Ferreira Magalhães
    11-42
    DOI: https://doi.org/10.13058/raep.2014.v15n1.41

  • The Case Method: "I’m not sure ..." Faci ng Barriers to Implementi ng the Method

    Roberta Dias Campos, Victor Manoel Cunha de Almeida
    43-72
    DOI: https://doi.org/10.13058/raep.2014.v15n1.42

  • BUSINESS ETHICS: THE CASE OF AR CONSULTORIA LTD A

    Fernando Fantoni Bencke, Sylvia Maria Azevedo Roesch, Pelayo Munhoz Olea
    13-91
    DOI: https://doi.org/10.13058/raep.2014.v15n1.43

  • WHAT SIZE SHARK DOES THE AQUARIUM NEED? A TEACHING CASE INVOLVING CONFLICT S IN DI STRIBUTI ON CHANNELS

    Custódio Genésio da Costa Filho, José Marcos Carvalho de Mesquita, Renato Borges Fernandes, Ronaldo Pereira Caixeta, Cleber Carvalho de Castro
    93-112
    DOI: https://doi.org/10.13058/raep.2014.v15n1.44

  • HELENA’S TRAJECT ORIES IN HUMAN RESOURCE MANAGEMENT

    Denise Genari, Ivadete Marin Ravanello, Janaina Macke
    113-146
    DOI: https://doi.org/10.13058/raep.2014.v15n1.45

  • THE CHINESE ARE COMING! WHAT TO DO WITH MY MARKETI NG MIX? THE CASE OF RAMADHES & CIA LTDA.

    João Batista Soares Neto, Anielson Barbosa da Silva, André Gustavo Carvalho Machado
    147-171
    DOI: https://doi.org/10.13058/raep.2014.v15n1.46

  • THE BONAPARTE GROUP: LEARNING FROM A CHAIN OF RESTAURANTS IN BRAZIL’S NORTHEAST

    Viviane Santos Salazar, Walter Fernando Araújo de Moraes, Yákara Vasconcelos Pereira Leite
    173-193
    DOI: https://doi.org/10.13058/raep.2014.v15n1.47

  • GUARANA ORGANIC: FAIR TRADE AND GREEN DEVELOPMENT

    Adriana Teixeira Bastos, Cora Franklina do Carmo, Fátima Regina Ney Matos, Mário Henrique Ogasavara
    195-222
    DOI: https://doi.org/10.13058/raep.2014.v15n1.48